Joov Sports Products

The Joov concept was made in late 2015 when aspiring motocross rider Tom Johnson broke his neck while racing. Shortly after he was diagnosed with degenerative disc disease along with other long term spinal problems. As a full time personal trainer & sports masseuse Tom took his health and fitness very seriously and enjoyed eating a clean diet. To help with the pain in his neck Tom began using topical muscle creams and ointments until he realised that they were full of chemicals, parabens and loads of words that were far too long to be able to read – This made eating clean relatively pointless as he was rubbing chemicals into his body.

It was then he realised the need to get effective muscle/joint relief via a natural remedy. After a lot of research, speaking to professionals, and A LOT of trial and error, finally our original 15ml Muscle Balm was born.

Today, Joov is endorsed and loved by professional athletes in various sports around the world. Joov Sports Products is proud to Sponsor professional football teams, motocross GP Teams, Paralympians & Olympians and other elite athletes at the top of their game. But Joov isn't just for elite athletes. Joov products are used by hobby sportsmen & women, physiotherapists, sports masseuses, and even older folk who suffer with muscle and joint pain all around the world. Our two main goals are: To support upcoming athletes in various sports, helping them achieve their goals. To help people who are suffering from aches and pains, to ease their discomfort through a healthy and natural approach.